3rd Annual Cupcake Smash

PrintNow that the cupcake calamity has subsided, I’m ready to recap the rousing day that was Cupcake Smash 2013.

In case you’re new to this fabulous event, here’s a quick overview:

PYT is a crazy burger joint in Philly known for putting bacon and/or booze in basically everything. (Their rise to fame skyrocketed when they came out with the Krispy Kreme burger with chocolate-covered bacon, and gained nationwide notoriety when they started selling taco shells made completely of bacon.) Continue reading 3rd Annual Cupcake Smash

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cupcakes! booze! philanthropy!

Oooooh my goodness. My life is a whirlwind right now, capped off by the impending task of baking 500 cupcakes tomorrow. Yes, you read that right: Several hundred cupcakes. In one day. In my relatively small kitchen. Why? Because I’m helping Philabundance “beet” and “squash” hunger in the tri-state area as part of the third annual Cupcake Smash this Saturday at the Piazza in Philadelphia. 

You may recall I won People’s Choice last year with my “Fruit Loopy” cupcakes, but the competition looks tough this year and I’m hoping I can deliver on these grandiose plans I’ve created. I’m not divulging anything just yet, but would love for you to come check out the event yourself. Online ticketing closes Friday at noon, but limited tickets will be available at the door. All the details can be found here, and the official press release is below. Hope to see you there!

Cupcake Smash To Take Over The Piazza in Northern Liberties
Tickets available for Cupcake Smash, the premier cupcake baking event at PYT benefiting Philabundance

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Philadelphia, Pa- April 10, 2013- Philabundance, the Delaware Valley’s largest hunger relief organization, is throwing the third annual Cupcake Smash at The Piazza at Schmidts on Saturday, April 27th from 2pm-5pm. Philabundance and PYT are joining forces with The Piazza to raise money for people in need of food in the Delaware Valley. Professional and amateur bakers alike will vie for the tastiest PYT themed cupcake to be deemed #1 by celebrity judges and the “People’s Choice.” Advance tickets are on sale now for $25 and can be purchased online or at the door for $30. All proceeds benefit Philabundance.

Cupcake Smash will be held in the middle of The Piazza with Wendy Rollins, Radio Host on Radio 104.5 emceeing. Celebrity judges include Nima Etemadi and Lily Fischer, co-owners of A Cupcake Wonderland and winners of the Food Network’s Cupcake Wars, Zoë Lukas, owner of Whipped Bake Shop, Caroline Russock, food editor of Philadelphia’s City Paper , Tommy Up of PYT, Chef Nathan Volz of 10 Arts Bistro & Lounge, Wendy Rollins and Tony Luke Jr., of Tony Luke’s. Judges will vote on the best cupcake for the amateur and professional categories, while attendees will vote for the “People’s Choice.” 

DJ Jay Yo will be on the ones and twos while complimentary beverages and snacks will be provided by
Barefoot Wine & Bubbly, KIND Healthy Snacks, Pabst Blue Ribbon, Philadelphia Distilling, and White
Mule Farms Spodee. Uber, “everyone’s favorite driver,” is offering Cupcake Smash attendees a free ride from the Piazza up to $20 with a special promo code.

“Cupcake Smash has been such a huge success over the past two years thanks to the enthusiasm of
the bakers, judges, sponsors and of course, attendees,” said Marlo DelSordo, director of marketing and
communications at Philabundance. “More than 20,000 meals were provided to people in need because
of cupcake smash and we know that this year will be the best one yet.”

Philabundance is experiencing 29 percent more people coming to them for food compared to last year
and a 98 percent increase in need over the last three years which is why community support is needed
more now than ever before. Last year’s Cupcake Smash raised more than $7,600 for Philabundance
helping them provide more than 15,000 meals to people in need, surpassing the 10,000 meal goal and
doubling the amount of meals provided the inaugural year of Cupcake Smash. The goal for the third
annual Cupcake Smash is to raise enough money to provide 20,000 meals to people struggling to put
food on the table.

Cupcake Smash is made possible by The Piazza at Schmidts, PYT, Philadelphia City Paper, Radio 104.5, Barefoot Wine & Bubbly, KIND Snacks, Pabst Blue Ribbon, Philadelphia Chocolate Tours, Philadelphia Distilling, White Mule Farms Spodee, Uber and Yelp .

For more information, please call 215-339-0900 or visit http://www.philabundance.org.

Cupcake Smash 2013

It’s baaaaaaaaack! Cupcake Smash 2013 is April 27, and you should come out to try some crazy cupcakes, drink delightful spirits and raise money to fight hunger. I just got back from a super fun happy hour meetup with fellow contestants, and I’m so excited to see what everyone will be serving at the third annual Smash!

Check out my recap of last year’s event, including my People’s Choice win! Continue reading Cupcake Smash 2013

cupcakes v. hunger

Around this time last year, my friend Rachel handed me a brightly colored postcard featuring a smiling, flying, caped cupcake and told me to enter this new cupcake competition based on one of my favorite Philly restaurants, PYT. Intrigued, I went home and emailed in, but was promptly told all spots were filled. (After all, it was just a week before the event.) Thankfully, the Cupcake Smash organizer, Melissa, kept my contact information and included me on the distribution list for this year’s event. It was about 15 seconds from the time the email from the “Cupcake Coordinator” arrived until the time I was registered. I was not missing out on this opportunity again. Continue reading cupcakes v. hunger

Cupcake Smash!

I’ve been MIA lately, and it’s all because I’ve been test baking some reeeediculous cupcakes for Philabundance’s 2012 Cupcake Smash. The task is to create a winning cupcake inspired by PYT’s crazy menu — mind you, this is the same place that brought us the Krispy Kreme burger — and serve it up to all of Northern Liberties on April 28. Continue reading Cupcake Smash!