cupcakes! booze! philanthropy!

Oooooh my goodness. My life is a whirlwind right now, capped off by the impending task of baking 500 cupcakes tomorrow. Yes, you read that right: Several hundred cupcakes. In one day. In my relatively small kitchen. Why? Because I’m helping Philabundance “beet” and “squash” hunger in the tri-state area as part of the third annual Cupcake Smash this Saturday at the Piazza in Philadelphia. 

You may recall I won People’s Choice last year with my “Fruit Loopy” cupcakes, but the competition looks tough this year and I’m hoping I can deliver on these grandiose plans I’ve created. I’m not divulging anything just yet, but would love for you to come check out the event yourself. Online ticketing closes Friday at noon, but limited tickets will be available at the door. All the details can be found here, and the official press release is below. Hope to see you there!

Cupcake Smash To Take Over The Piazza in Northern Liberties
Tickets available for Cupcake Smash, the premier cupcake baking event at PYT benefiting Philabundance

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Philadelphia, Pa- April 10, 2013- Philabundance, the Delaware Valley’s largest hunger relief organization, is throwing the third annual Cupcake Smash at The Piazza at Schmidts on Saturday, April 27th from 2pm-5pm. Philabundance and PYT are joining forces with The Piazza to raise money for people in need of food in the Delaware Valley. Professional and amateur bakers alike will vie for the tastiest PYT themed cupcake to be deemed #1 by celebrity judges and the “People’s Choice.” Advance tickets are on sale now for $25 and can be purchased online or at the door for $30. All proceeds benefit Philabundance.

Cupcake Smash will be held in the middle of The Piazza with Wendy Rollins, Radio Host on Radio 104.5 emceeing. Celebrity judges include Nima Etemadi and Lily Fischer, co-owners of A Cupcake Wonderland and winners of the Food Network’s Cupcake Wars, Zoë Lukas, owner of Whipped Bake Shop, Caroline Russock, food editor of Philadelphia’s City Paper , Tommy Up of PYT, Chef Nathan Volz of 10 Arts Bistro & Lounge, Wendy Rollins and Tony Luke Jr., of Tony Luke’s. Judges will vote on the best cupcake for the amateur and professional categories, while attendees will vote for the “People’s Choice.” 

DJ Jay Yo will be on the ones and twos while complimentary beverages and snacks will be provided by
Barefoot Wine & Bubbly, KIND Healthy Snacks, Pabst Blue Ribbon, Philadelphia Distilling, and White
Mule Farms Spodee. Uber, “everyone’s favorite driver,” is offering Cupcake Smash attendees a free ride from the Piazza up to $20 with a special promo code.

“Cupcake Smash has been such a huge success over the past two years thanks to the enthusiasm of
the bakers, judges, sponsors and of course, attendees,” said Marlo DelSordo, director of marketing and
communications at Philabundance. “More than 20,000 meals were provided to people in need because
of cupcake smash and we know that this year will be the best one yet.”

Philabundance is experiencing 29 percent more people coming to them for food compared to last year
and a 98 percent increase in need over the last three years which is why community support is needed
more now than ever before. Last year’s Cupcake Smash raised more than $7,600 for Philabundance
helping them provide more than 15,000 meals to people in need, surpassing the 10,000 meal goal and
doubling the amount of meals provided the inaugural year of Cupcake Smash. The goal for the third
annual Cupcake Smash is to raise enough money to provide 20,000 meals to people struggling to put
food on the table.

Cupcake Smash is made possible by The Piazza at Schmidts, PYT, Philadelphia City Paper, Radio 104.5, Barefoot Wine & Bubbly, KIND Snacks, Pabst Blue Ribbon, Philadelphia Chocolate Tours, Philadelphia Distilling, White Mule Farms Spodee, Uber and Yelp .

For more information, please call 215-339-0900 or visit http://www.philabundance.org.

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