When it comes to mechanics of business diffusion (yeah, I’m getting all Marketing 101 on you), I’m almost always in the “late majority” group, i.e. I don’t care about the latest trends, and I very rarely go out of my way to get the “it” thing until I deem it necessary, and by that time, something more “it” has come out. I was, however, in the “early adopter” group when it comes to PYT in the Piazza at Schmidt’s in Philadelphia’s Northern Liberties neighborhood. Or at least I’m going to tell myself that.
See, a few months ago, I suggested to a friend that we journey there for their Burger of the Week: the Krispy Kreme Burger. We rearranged our schedules to make it before the gluttonous creation’s stint on the menu was done, and could not have been more amazed by the two patties, two slices of cheese and pieces of chocolate-covered bacon between — yes — two halves of a Krispy Kreme doughnut. Turns out the burger was so popular that week, PYT put in on the menu to stay.
Fast forward to a few weeks later: I bring another handful of friends out to PYT, and they all fall in love with the place, too. We feasted on the awesome burgers and their special pumpkin cheesecake pierogies, and chatted with our super cool waitress, who revealed that the PYT acronym doesn’t actually stand for anything. And here we thought it was a shout out to Michael Jackson.
Suddenly, I’m seeing and hearing about PYT all over the place; on Jan. 13, the restaurant was featured on the Rachael Ray Show for “Rachael’s Burger Bash,” and killed it on Groupon this weekend with their $8 for $16 of food deal. I’m worried their little-to-no-wait style I’ve come to love is going to be out the window now that the place is blowing up. (Maybe I can dissuade people by telling them the bathroom is unisex; I know that freaked me out a little at first…)
Either way, if you live in the Philadelphia area, you need to check it out. And if you’re not carnivorous, they have plenty of vegetarian options; in fact, the last time I was there, I got the Calibunga burger — white beans, basil, garlic, tomato and breadcrumb patty topped with avocado, lettuce, tomato and caramelized onion “special sauce” (pictured above) — and it was awesome.
Oh, and don’t forget about their Adult Milkshakes, which their menu calls “a blend of premium ice cream and fine spirits.” Other than being a lightweight and needing to operate a vehicle within the next five hours, I opted out of the dessert beverage in favor of the neighboring gelato shop, Nana Petrillo’s. I recently had their Rosemary Honey Goat’s milk, and it was a sophisticated party in my mouth. If you’re not into the weird flavors that I am, they’ve got all sorts of crowd pleasers that change on a daily basis, as well as lattes, hot chocolate, etc.